Hey there,
I'm Shefa

No matter what your goals and challenges are, you have the power to reach and overcome them. But if you want to do that, you are going to need to show up to life as the best version of yourself. That includes working on your character, your personality, your values and most importantly, your heart. Whether you are an employee, a home maker (I like to call this role, Minster of Interior 🙂 ), a director or a business owner you’re going to need to be the CEO of your own life.

Adopting a creative and entrepreneurial approach to your life will allow you to thrive in the world, at the same time you’ll experience joy and a sense of fulfillment.

I use the techniques and knowledge gained during my own professional and personal journey to support individuals who find themselves lost and longing for change, as well as businesses and organizations who want to invest in their people. If this sounds like you, let’s talk!

Shefa

Years of
Experience

What my clients have to say

My clients are like my extended family, they inspire me to keep mastering my craft and my skills up to date. By being their best selves and living their best lives, we all make a positive difference and contribution to the world.

We highly appreciate Shefa as a Life & Business Coach. In our work together focusing on career transition and community events with our clients she provided exceptional value in her ability to offer concrete tools, processes and plans of action to enable successful growth, change and resilience.

Dr Sara

Al Koot Insurance Qatar

I worked with Shefa for several community focused events on topics such as mental health. Each event would be fully booked within days it being announced, which I think showed not only the need for deep conversations but also Shefa's impact as a life coach and the strength of the community that she built both online and offline. I was also impressed that she treated everyone with the same amount of respect & attention, be it the attendees or the supporting staff. Shefa is someone who walks the talk and that makes the work she does truly impactful.

Jurgita Valtyte

E-Commerce Manager Rotana Hotel, Qatar

Having Shefa as my life coach has been life changing in several ways. I am more organized, have achieved a better work life balance and have learnt to prioritize activities and programs that positively impact my day- to -day life. I admire Shefa’s candor – she is not only inspiring but also positions her counsel with empathy and has given me the right guidance as well as tools for me to achieve my life goals. One year on, she has been a wonderful guide in my journey to become a stronger, confident and amazing version of myself!

Nadia Habib

I deeply value the time I've spent with Shefa as her coachee, I learned to set my standards and gain clarity on my thoughts which has allowed me to realize my values and to implement change and development in all aspects of my life. The brief and planning sent by email after each session is so thoughtful and useful for future reference.

Samina

Shefa and I worked on my schedule, my relationships with work life, food, health, people and personal growth. Coaching with Shefa is life changing and that is no exaggeration. She understands your needs and gives you perspective with your challenges. The sessions have changed my mindset and I am in a much better place than I was 3 months ago. If it's to work on your career goals or your side business then take the coaching sessions with Shefa!

Nikki

I was so excited to launch my little retail business in home accessories professionally but I just didn’t know how to begin. A close friend recommended Shefa, from our first few meetings things started looking clearer, my thoughts became realistic and grounded. Although Shefa always supported my excitement and dreams of my business venture she always brought me back to what I should focus on and how to make it grow in the future. I am so grateful for the chance of working with her.

Maya Cheikha Artizana

Home Design Founder

It was an absolute pleasure to work with Shefa in celebrating Mind Institute’s one-year anniversary. In her heart-warming speech at our event Shefa communicated an important yet sensitive message with grace and charisma. She spoke to the necessity of nurturing and supporting children and adults of all capabilities, and the importance of deconstructing stigmas that hold us back from achieving inclusivity. Shefa is enthusiastic, compassionate and genuinely invested in making a positive impact in all aspects of the community.

Yara Jishi

Mind Institute Management, Qatar

I found Shefa on my instagram feed, her posts are so motivational, I reached out to her to speak at our event based entirely on the beauty and wisdom on her website and instagram. Shefa offered the advice, wisdom and inspiration that comes with a seasoned coach. Our attendees warmed up and opened up almost immediately; many shared their dreams and braved the first steps to pursue them. I highly recommend Shefa if you need someone to encourage, inspire or motivate your group

Shifa Rehman

Aspire Inspire Foundation Qatar

Corporate Clients

Shefa was quoted and featured in

My Story

Thank you for visiting my site. Now you know how I can support you, let me tell you my story. A few years ago, I was in a successful corporate communications career, I was a leader in the organisation I worked for, doing what I enjoyed but not what I absolutely love. In those days I channelled my love of people, connection and community through my side hustle of PR consulting for local entrepreneurs.

Then life threw me a curveball. I realized I needed to take a step back and pursue doing something for myself. I decided to go to India to study yoga, meditation and Ayurvedic living which had always been a passion of mine. Those were some of the best few months of my life, I learnt how to align my mind, heart and body.

Upon my return, I felt that my vision for my life and how I wanted to manage it, had changed. I didn’t know exactly what I wanted, but I knew that I wanted to embark on a journey that allowed me to serve others and teach them what I have learnt. I wanted meaningful work that made a difference to people’s personal and professional lives.

So, what does this have to do with you? Well…everything.

My journey of self-learning, self-love and serving others combined with my extensive corporate career, prompted me to become a life and business coach. I learned how to separate what I thought I “should” want from what I “really” wanted. I combined the peace and discipline I got from yoga and embraced my core attributes: self-awareness, deep listening, empathy, curiosity, a huge heart, logical mind and love of structure. My mission is to lead others to their highest potential.